Kim LaRocca :: Web Design, Web Development, DevOps

rockstar / developer*

* developers don't have a definition

"Kim is the person you can count on to lead, motivate, and make sure that your team not only makes it to the finish line of any technical project but truly grows on the way there." - George Ulloa, developer

I build creative websites from top to bottom.

strategy, ux design and web design
design

I like to think of myself as an "ultra stack" developer (yes, I made that up). I design, develop, and deploy award winning, tech driven websites with modern trends in mind.

web development and app development
develop

Until "ultra stack" becomes a thing, I'm just an artsy full stack developer who likes to create beautiful responsive websites and is comfortable working on both the frontend and the backend.

quality assurance testing and qa testing
test

Between Test Driven Development, unit testing, automation, and good old-fashioned eyeballs on real devices, my websites are about as close to pixel perfect as you can get.

dev ops, systems, deployments
deploy

Need dev ops? Whether it's building servers or setting up continuous integration, I'll create and maintain your application environments wherever they may be.

From thousand dollar websites to billion dollar websites, I've got you covered.

Healthcare

The Luye Pharmaceuticals website features a cutting edge design to match its cutting edge technology, and the website was developed with a custom CMS. Devops were included in this project as well (AWS servers and continuous integration pipelines).


eCommerce

The Toys"R"Us Product Engine was a responsive web application featuring dynamic filtering which had an 18.6% increase in conversion rate and did over 5.2MM in revenue, an increase of over 3MM from the previous year's landing page.


Small Business

S&A Solutions' website fully automates its staffing business. Built using Laravel and mysql, job seekers can search for and apply for jobs. Employers can log in, post jobs, and view applicants. S&A staff members can manage all aspects of the site including job seekers, employers, and users as well as generate reports. Devops were included in this project as well (AWS servers and continuous integration pipelines).


Web-based Software

Slate It is a web-based software for gyms, fitness centers & dance studios custom built using PHP, mySQL and the PayPal API. Devops were included in this project as well (MediaTemple servers).


Mobile Apps

iOS app for Abbvie Oncology. Displays drug information, clinical trials and videos so pharmaceutical sales reps have all the information they need when meeting with doctors.


Creative

A responsive web design with strong typography. Pole Dance Revolution is an informational website featuring Pinterest & Vimeo API integration. Devops were included in this project as well (MediaTemple servers).

Rad since 1999.

let's rock

I have been designing websites since my first geocities page back in the 1990s! I hold a Computer Science degree from Rutgers University as well as a degree in Italian. My first paying client was in 1999, and I still do work for her to this day. Since then, I've worked on high profile websites for clients such as Intel, Pfizer, NBC, Merck, IBM, Bausch + Lomb, Novartis, AstraZeneca, Celgene, Visa, Intuitive Surgical, Roche, Toys"R"Us / Babies"R"Us, FAO Schwartz, Wharton and more.

I currently lead the development team for W2O Group's technology arm Sentient. I manage all development across the U.S. for several locations including Florham Park NJ, New York City, Philadelphia, Boston, Chicago, Austin, and San Francisco. In 2018, my team of 9 developers was responsible for launching 245 websites, coding an average of 2-3 emails per week, assisting with an average of 12 deployments per week, and 46 Jira tickets per day. During my time there, Sentient grew from $18M of revenue in 2016 to $37M in 2017, and achieved over $50M in revenue in 2018.

When not working, you can find me rocking out with my cover band, playing sports, dancing, or watching movies so bad that they are good.

Why Me?

My Boss

"I hired Kim as a Senior Web Developer at Toys”R”Us. Kim lead many high-profile development projects to helped to drive user engagement and conversion. Beyond that, Kim is always looking for ways to apply her programming know-how towards improving the team’s operation efficiency. She created tools that aided with cross-functional team collaboration. This had a direct impact to project KPIs. Kim is an asset and would make a great addition to any company that’s lucky to have her."

- Jason Chuon

My Team

"As Director of Development for my team at W2O, Kim not only encouraged me but empowered me to really grow and sharpen my skills as a developer. Simply put, if you are looking for someone who is more than just a great developer, but a great evangelist and leader, look no further than Kim Larocca. She is the person you can count on to lead, motivate, and make sure that your team not only makes it to the finish line of any technical project but truly grow on the way there."

- Geroge Ulloa

My Client

"Kim, thanks for your help. You have no idea what a continual relief it is to me to just be able to ask you questions like this. I'll gladly refer anyone I know to you at any time. I cannot tell you how pleased we are, both with the website, and with you... I have nothing to say but good things about you. I can't think of a single negative experience we've ever had since you took over our website, and many times you have gone way beyond in helping me with my lack of technological abilities. We will be glad to be a reference for you anytime."

- Margie Shine

Here are some companies who have trusted me with their websites:

Contact Me

Yes! I am currently taking on freelance projects for web design & web development. References are available upon request. More details on website development / app projects are also available upon request.

Email me or text/call 862.485.1233.

X
I have had the pleasure of working with Kim for the last year and a half. She is a perfectionist that will only deliver her best every time. As an SEO Content Manager I have worked closely with Kim on several projects. From implementing video on the site to optimizing Mobile to be responsive she is always there with efficient, streamlined solutions. Thinking out of the box is her specialty. I'm grateful to have worked with her at ToysRUs as Kim would be a tremendous asset to any team! - Toni Balaguer, SEO & Content Manager
This is a killer website! I love it. Great job! - Gail Doscher, client
Thanks so much for your help with this. As always -- YOU'RE AWESOME!!! - Arlene Glasco, client
Kim is an absolute pleasure to work for. She is always on top of every project that everyone is working on, and I know if I ask her a question I’ll get an answer. She is a great project manager not only in that she makes sure every project gets done as efficiently and as well as possible, but also that the people doing the projects are working on things that they enjoy doing! She's always pushing us to do our best and helping us move forward in our careers and in our skill levels. Kim is a great boss - probably my favorite boss I've ever had :) - Mariam Garibov, Developer
Kim built a tool for the Great Deals Stores that is easy to use and has been an important asset to our team. Simply put, it is awesome! The Great Deals store is important for our company to showcase our best digital promotions for Toys”R”Us and Babies”R”Us. Creating these stores were very time consuming until this new tool. We are now able to copy all our deals into spreadsheets that can easily be loaded into the system. We can generate test links that look exactly like the deal stores, and can manipulate the dates to see time specific deals fall in and out of the store – a feature that is very necessary for tracking our deals during season. The GDS tool has been great for our team, has prevented us from waking up at 6am every morning to check the deals and has fostered trust in our team that the stores will go live every week. - David Falk, Manager, Digital Brand Marketing and Strategy
I recently had a had glitch with my e-mail program and quite a few messages were lost. How fortunate I am to have the On-Line Lead Manager database, otherwise all those leads would have been permanently lost. I am grateful that my web site is hosted with Kim. - Agi Anderson, client
Thanks for everything. I look forward to referring you lots and lots of business--your work is AWESOME! - Carolyn MacEvoy, client
I am delighted with everything you have done. The Architectural Tours turned out great, in fact, the entire website is excellent. I am very pleased with it. - Jan Hexamer-Gardner, client
The site is absolutely wonderful and has gone beyond my hopes. Thank you so much. With out you guys I would not be doing the business I am doing. It is worth every penny I paid for the site and some. You are so helpful ... Kim you have a great career ahead of you if you treat every customer the way you treat me. - Jeff Fulgham, client
I hired Kim as a Senior Web Developer at Toys”R”Us. She’s always eager to work on new projects where her coding skills are best displayed. Kim lead many high-profile development projects to helped to drive user engagement and conversion. Beyond that, Kim is always looking for ways to apply her programming know-how towards improving the team’s operation efficiency. She created tools that aided with cross-functional team collaboration and improved merchandising updates. This had a direct impact to project KPIs, including revenue growth. Kim is an asset and would make a great addition to any company that’s lucky to have her. - Jason Choun, Director of Global Search Marketing
WOW!!! You're the Super Best!!! Thank you so much for putting it together so quickly. If I had a winning race horse, I would name her KIM! - Julia Meadows, client
You’re awesome – thank you for always being available!!! You are always so wonderful and helpful!!! - Julie & Ted Hummel, clients
As usual you are the best!!! I'm very happy with my site, a lot of nice complements, thanks to you. - Lenise Lowry, client
I will be delighted to give you an outstanding reference. The fact that you can maintain your patience and professionalism speaks well for you. I won’t go into details while I expound on the variety of services you offer, your consistency and your dedication to support your client needs. - Lucille Maddalena, client
Kim, thanks for your help. You have no idea what a continual relief it is to me to just be able to ask you questions like this. I'll gladly refer anyone I know to you at any time. I cannot tell you how pleased we are, both with the website, and with you... I have nothing to say but good things about you. I can't think of a single negative experience we've ever had since you took over our website, and many times you have gone way beyond in helping me with my lack of technological abilities. We will be glad to be a reference for you anytime. By the way, I was thinking today that I almost think it was worth losing $2000 to that idiot company to have you instead. - Margie Shine, client
I LOVE MY WEBSITE! You are so creative! Thank you for helping me. I'm so glad I found your company. - Nicole Perry, client
Exuberant, supportive and motivating. Those are the words that I would use to describe Kim and her role at W2O Group, where I have reported to her for over 2 years.

I've watched Kim define her role as Senior Director of Development and give that title true meaning. I've been privileged to witness her taking the time to instruct junior members on language constructs, code quality, navigating the workplace or any of a myriad other tasks, all of which she does with patience and grace, never too busy to help someone out. She has also proven herself adept and willing to jump on any task and get 'elbow deep' into whatever project needs to get done, regardless of the time frame or effort involved. Often times, this willingness means coding herself, facilitating others or simply providing moral support. She has also proven an adept and capable manager, fighting for her team as a whole or individuals in particular, with conviction and the knowledge to defend them admirably.

Aside from her coding and managerial skills, Kim brings a cohesiveness and humanity to the office which is welcome and very much appreciated. She is always first with a smile and greeting and eager to generate camaraderie and promote team building during and after hours.

I'm more than happy to recommend Kim, for any position and would consider it a pleasure to be able to work with her, in any capacity. - Troy Larssen, Associate Director of Development
Thank you, thank you. By the way, the site looks great and the control panel looks pretty user friendly. - Patty Johnson, client
Kim is an exemplary employee who is extremely dependable and hard working. She is a go- getter who will always get the job done on task and on-time. - Katherine Jaucian, Digital Consultant
Kim has established an outstanding web design company with quite a large client base because of three major principles: 1) A thorough understanding of the industry sectors she designs for. 2) The creation of dynamic database driven sites, which allow for a rich user experience. 3) Real-time client help. - Tim Maguire, Director of Corporate Development
This site is very user friendly and easy to navigate. I am very impressed. I love the quick turnaround. - Rosalyn Blaylock, client
It [the website] looks great, thank you so much for your help, and how quick you respond to me!!! - Ryan Bittinger, client
Good evening, Tony. I've been meaning to take a moment to write you a letter. I'm glad to say that I've been busy and that is why I haven't sent this sooner. Kim LaRocca - - is absolutely INCREDIBLE!!! I couldn't be more pleased with the service I have received thus far. She has taken care of everything. I am amazed - there is not a time that I send her an e-mail that I do not receive an immediate, kind and informative response. Even in the evening! Does she not take time off??? Kudos - - - Also, I am very excited about my new website. I love the look and the feel of it. I didn't realize how boring the look of my other site was. That powder blue and beige... just let me say, the impact of my new site will no doubt grab more attention. I'll say it for you, "you told me so" - I should have switched months ago before it became an emergency situation. - Sidney L. Walker, client
You're good, quick, and excellent! Thanks for your quick service! I've had many complements on my site. I really like this so much more than Informedia. The picture slide show on the listings is really impressive. I am getting plenty of inquiries lately. Thanks again! - Steve Mayo, client
Having worked in the consulting and project management fields I was expecting my transition into a traditional development role to be a very challenging process. Thanks to Kim, my move into software development was anything but difficult. As Director of Development for my team at W2O, Kim not only encouraged me but empowered me to really grow and sharpen my skills as a developer. Whether it was taking time to personally review my code and suggest how it can be improved, providing lunch and learns on how to use developer tools efficiently or encouraging our team to get certifications and be our tutor for them, Kim has always been there to push us to do our best.

Yet, it's not just development that Kim has helped me grow in. Having a background in project management and business development, Kim encouraged me to really look at my strengths beyond development and find a way to use them to bring value to the team. Kim has always been open to hearing out my ideas on how to better communicate and improve processes between different teams and then work various groups to execute them. In this way, Kim asks me to look beyond just my code to improve a project and grow beyond just being a good software engineer.

Simply put, if you are looking for someone who is more than just a great developer, but a great evangelist and leader, look no further than Kim Larocca. She is the person you can count on to lead, motivate, and make sure that your team not only makes it to the finish line of any technical project but truly grow on the way there. - Geroge Ulloa, Developer
THE WEB SITE LOOKS AWESOME! In case I haven't told you... thanks for all your hard work! - Trey Pierson, client
Kim: Thank you for all your help on this. If all were like you life would be a lot more enjoyable. - Ron Teixeria, client
The tool Kim built to manage the Great Deals Stores has made my job much easier. I no longer have to manually process excel files, create test links to send out to other teams (they are now generated on the fly), and it automatically checks everything to make sure it will validate in our CMS. This has been a huge time saver for me! - Vijay Soppa, Web Development Team / GDS Manager
I have closely worked with Kim for the last three years and have seen her deliver day in and day out. Kim has an affinity for solving business problems and pushing the boundaries on every project that she is assigned to. Kim was our Sr. Developer where she diligently managed and developed all of the modular and object-oriented frameworks utilized by the rest of the team. Kim's raw talent in development has allowed her to be the best developer of the team where she constantly perfected her craft. Simply put, Kim was my go-to-developer for many of the larger Toys"R" Us initiatives that needed to be developed in a time crunch.
The 2016 Big Book Toy Finder, for example, came down to the wire and it was only possible because of Kim's development efforts. Her tenacious mindset towards the project ensured that it launched on time while wearing many hats from the backend tool that ingested the data, to the front-end code that powered the web application. This experience generated more than 5.2M which surpassed everyone's expectations.
There are many great things I can say about Kim and her impeccable work ethic. She is a hard worker, team player, team builder, knowledgeable and overall a well-rounded developer. I highly recommend Kim as she is a rockstar!!! - Jose Gonzalez, Sr. UX Designer